Great clients are what keep our businesses running. They motivate us, inspire us, and grow with us over time. We all know how hard it is to find our dream clients, so when you do, try to keep them coming back for more. Sending out thoughtful gifts to your clients throughout the year can keep your brand top-of-mind, strength your relationship with your clients, and show your gratitude for their business.
While many companies send out annual gifts around the holiday season, we believe that the best time to send out client gifts is whenever you'd like! Below, we're sharing our top seven times to send out client gifts. Decide which one (or more) works best for your business, then get in touch to start your custom gift box project.
1. When you book a new client
Kick off a project with a new client with a creative gift that gets them excited about working with you. Personalize your gift based on the type of business you're in and include items your new client may need during your work together.
2. On your work anniversary
If you work with clients on an ongoing basis, try sending out a thoughtful gift on the anniversary of when you first started working together. This ensures that you are sending out client gifts annually, but will help you stand apart from the craze of holiday gifting.
3. When you wrap up a project
Closing out a big project with a client can be bittersweet. While your time working together is coming to a close, it can be satisfying to reflect back on everything that you've accomplished together. A goodbye gift helps you leave a lasting positive impression.
4. When you receive a referral
Receiving a client referral from a dream client is when you know you're doing something right. Word of mouth is one of the most effective ways to drum up new business. Show your appreciation for a client singing your praises with a beautiful gift thanking them for their support.
5. After a company win
Celebrate your clients' important milestones with a congratulatory gift. Whether it's an exciting press hit, a new product or service launch, or an important sale, a well-timed gift will show your clients that you are as invested in their success as they are.
6. During the holiday season
The bread and butter of client gifting, end-of-year and holiday gifts are a great way to thank your clients for their business over the past year. Think beyond a Harry & David gift basket and create a custom curated gift box full of items that reflect your brand personality.
7. At the beginning of the year
We all know how hard it can be to return to work after a few weeks off. Soften the blow with a fun-filled gift that starts the new year off right. Unexpected and thoughtful gifts, no matter the size, are sure to surprise and delight your clients.